enLIGHTenmentmag

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Optimizing new technology that integrates the power of print, digital, and social media, Bravo Integrated Media delivers market-leading strategies to lighting retailers, manufacturers, and sales representatives in a manner that does not exist anywhere else. Unlike packaged programs available from companies outside of the industry, Bravo Integrated Media’s content and services are produced by lighting industry experts who are uniquely qualified to provide the critical insight, analysis, and connections needed by businesses seeking an advantage over their competition. Bravo Integrated Media’s editorial team is focused on lighting and design trends, upcoming legislation, breaking news, developing technology, proven sales techniques, and effective merchandising strategies that will give companies involved in specifying and selling lighting products an undeniable edge.

enLIGHTenmentmag

 •  November 21

Commerce, Calif.-based Nora Lighting has appointed industry veteran Michael Majchrzak as its new National Sales Manager for Commercial accounts. Majchrzak has 30+ years of experience in the lighting industry working in sales and also managing his own rep agency. “Nora is very fortunate to attract an experienced and talented individual like...

enLIGHTenmentmag

 •  November 20

The American Lighting Association (ALA) joined several prominent industry trade groups in filing an amicus brief to the Supreme Court of the United States to support the State of South Dakota in the case of South Dakota v. Wayfair – a case about the collection and remittance on sales tax from internet companies. In addition to ALA, the collective...

enLIGHTenmentmag

 •  November 15

Leading home décor company GO Home will open an expanded new showroom in the Dallas Market Center (DMC) in time for the January Total Home & Gift Market, January 17-23. The new location is inside the newly opened Interior Home + Design Center, IHDC 1D301 on the first floor. The new GO Home showroom is approximately 50-percent larger than its...

enLIGHTenmentmag

 •  November 9

Mokena, Ill.-based GM Lighting is looking to reward “amazing applications” where GM Lighting products are used alone or in conjunction with other lighting. Installations should have been completed in 2017 to be eligible and can be in the residential, commercial, and hospitality sectors and can include task, indoor, or outdoor/landscape products....

enLIGHTenmentmag

 •  November 7

David Gatto, Manager/Product Compliance & Quality Control for Westinghouse Lighting, explained how lighting manufacturers place themselves at risk for lawsuits if they do not label their products correctly California Prop65 details a consumer warning that is required if there is a reasonable likelihood of exposure to any Prop65 listed chemical. As...

enLIGHTenmentmag

 •  October 31

Everyone is familiar with the UL listing, but it’s not the only reputable resource available to certify electrical products are safe. By Carl Bloomfield Intertek’s ETL Listed Mark is proof that electrical products, including lighting, have been independently tested and meet applicable published safety standards. The mark has its roots in one of...

enLIGHTenmentmag

 •  October 31

Linda Longo, Editorial Director of EnLIGHTenment Magazine, sat down with David Weisinger, founder of Uplight Group, to learn more about the exclusive European designs he brings to the American market. Linda Longo: How did you enter the lighting industry? David Weisinger: I started by becoming the exclusive distributor for the Italian brand Studio...

enLIGHTenmentmag

 •  October 31

Unfortunately many home builders still need to learn this lesson: Consumers are not fond of the “swiss cheese” ceiling look or track heads the size of jumbo soup cans. Clean ceiling planes are what the chicest homes in shelter magazines show, and that is what clients want today. The latest track and recessed lighting is all about subtlety. Baffles...

enLIGHTenmentmag

 •  October 31

In his keynote speech Illumination Disruption, Jon Sayah of Fleco Industries/Lights Fantastic, encouraged the ALA audience to become lighting enthusiasts engaged in educating the population about the incredible effects that can be achieved to transform living spaces. e’re on a crusade to enlighten people about the powerful effects of lighting,”...

enLIGHTenmentmag

 •  October 31

Believe it or not, LEDs emit radiation – as do high-intensity mercury vapor discharge lamps – and, as such, fall under the enforcement of the Food & Drug Administration. According to ALA Engineering Committee member Carl Bloomfield, Director/Lighting for the international inspection, product testing and certification company Intertek, the FDA...