Expansion into fixed lighting category supports brand’s strategy to provide a complete range of lighting options for all design needs
CARTERSVILLE, Ga. - Ahead of the spring market season, Surya is announcing the addition of ceiling lighting to its product portfolio. The new collection includes 50 chandeliers and pendants at a wide range of price points in four styles – modern, traditional, transitional, and updated traditional. Surya’s new ceiling lights have been designed to coordinate seamlessly with its other accessories, making it easy to create a complete look for any space.
Since its initial launch in 2014 with portable table and task lamps, Surya’s lighting offering has grown to over 650 SKUs with the addition of floor, oversized, outdoor and, now, ceiling lighting options.
“Surya’s debut in the lighting category included a methodical process of identifying the initial niches we needed to step into in order to continue simplifying the buying experience for our customers,” says John Haste, senior vice president of business development at Surya. “Four years later, lighting is our fastest-growing category and is on its way to becoming our second-largest product category. We anticipate a very positive response to our new fixed lighting introductions.”
Surya’s ceiling lighting includes designs from the artisanal eclectic to the clean and contemporary, providing function and style to interior spaces.
“Surya provides accessories for floors, walls and the space in-between, so it is natural progression for us to expand to ceilings as well,” says Satya Tiwari, president of Surya. “Ceiling lighting used to only cater to big-budget residential and commercial projects. Now renters and homeowners of all backgrounds are interested in switching out standard light fixtures for ones that fit their personal style. In our continued effort to be a one-stop shop for home accessories, Surya is excited to provide ceiling lighting options that are accessible to both the budget-conscious and the high-end luxury seekers. We look forward to receiving our customers’ feedback on this first group of fixed lighting introductions and plan to provide even more value based on the demand.”
Surya’s lighting offering will continue to grow over the next year with the addition of lantern, sconce and vanity designs as well as more chandelier and pendant styles. The company also continues to invest in innovative portable lighting options that offer the best in design and value.
Surya’s new ceiling lights are currently in stock and ready to ship. Customers can shop the new collections on surya.com and will be able to see the new lights in person at the Surya showroom, Showplace 4100, during High Point Market, April 13-19, 2018.
For more information about Surya’s accessories, visit surya.com.